
More likable?
“(s)he’s not likeable”
Have you ever received a note back on your script telling you that your main character isn’t likable enough? It’s very common.
But what does that really mean? The protagonist isn’t friendly?
Maybe. But it could also mean that the character isn’t multi-dimensional or engaging.
That’s why when you hear “likability” you should think in terms of…
making your characters L.I.E. (Likable, Interesting, Entertaining)
Likable
This is the obvious one. Blake Snyder’s Save The Cat! book is so named because many movies have a scene early on where the protagonist does something akin to saving a cat — to show that (s)he’s a good person. The idea here being that you’ll be more likely to get behind such a decent character.
It doesn’t always have to be a heroic or kind-hearted act that makes you root for a character though. Really, likability is about empathy. So depending on the character you’re trying to develop, often times there will be a scene early on where your protagonist is beaten down, taken advantage of, or otherwise disadvantaged in some way.
Or if your protagonist is a jerk, we see what makes them tick. That way even if we can’t relate to their situation, we can certainly understand why they are the way they are and we’ll start to root for them.
Interesting
Is there something intriguing or mysterious about this character? A flaw that can be shown? Something peculiar about the way the character acts or speaks. Blake Snyder used to call this “giving your character a limp and an eye patch.”
It really works though. We like to watch characters that have something interesting going on. Something that shows we’re watching a fully fleshed out individual, with many layers, and not just a mere archetype.
Entertaining
Ideally you want your audience to be smiling when they watch your character. Smiling doesn’t mean that it’s funny necessarily — it just means the character is entertaining in some way.
Is (s)he super smart? Super clueless? Does (s)he intimidate people? Does (s)he flaunt the rules? Figure out what makes your protagonist entertaining, then play that up!
“Likability” just means that the audience likes to watch your character, not that (s)he’s a saint. So don’t forget to make your characters L.I.E.!
(Yup, the rumors are true. It’s the best frikken deal on the web.)

“A weak character cannot carry the burden of protracted conflict in a play. He cannot support a play. We are forced, then, to discard such a character as a protagonist. There is no sport if there is no competition; there is no play if there is no conflict. Without counterpoint there is no harmony. The dramatist needs not only characters who are willing to put up a fight for their convictions. He needs characters who have the strength, the stamina, to carry this fight to its logical conclusion.
I’ve written about Passive Protagonists before 
So let’s break it down. Is Chance pushing the action? Said another way — could the main beats of the story have occurred without Chance? 
Love. A many-splendored thing.
In general, a glut of subplots turned this 5 star show into a 4 star show this past season. Several of the subplots completely diffused the narrative drive of the main story. One in particular was the love story between Lafayette and that nurse dude.
Sweat The Big Stuff